Price Drop or Rate Drop? How to Bring Affordability Back
Affordability is crucial in today’s market. If a seller has $15,000 to help close a deal, should they drop the price or reduce the interest rate?
➡️ Price Drop ($15k Reduction)
- New Price: $485,000
- Monthly Savings: $106.47
Effect: Helps bring in buyers qualified for $485,000 but only saves a small amount each month
➡️ Rate Drop ($15k to Lower Rate)
- Interest Rate: Reduced from 6.99% to 5.99%
- Monthly Savings: $311.56
Effect: Makes the home affordable to buyers, originally approved at $459,000 significantly expanding the pool of potential buyers
➡️ Key Takeaway
Price Drop: Attracts buyers at $485,000
Rate Drop: Attracts buyers previously qualified at $459,000
For Buyer's Agents: Use this strategy to help clients afford higher-priced homes without overextending their budgets. Negotiating a rate reduction is often a better solution than a simple price cut to make homes more affordable.
Let’s work together to bring affordability back and make the market work for everyone!