r&r
nicole
patricia vocaturo
ross v v

sunny nguyen
judy towns
matthew uhr
daniel m

emylisa montanez
Affordability is crucial in today’s market. If a seller has $15,000 to help close a deal, should they drop the price or reduce the interest rate?
➡️ Price Drop ($15k Reduction)
Effect: Helps bring in buyers qualified for $485,000 but only saves a small amount each month
➡️ Rate Drop ($15k to Lower Rate)
Effect: Makes the home affordable to buyers, originally approved at $459,000 significantly expanding the pool of potential buyers
For Buyer's Agents: Use this strategy to help clients afford higher-priced homes without overextending their budgets. Negotiating a rate reduction is often a better solution than a simple price cut to make homes more affordable.
Let’s work together to bring affordability back and make the market work for everyone!
r&r
nicole
patricia vocaturo
ross v v
sunny nguyen
judy towns
matthew uhr
daniel m
emylisa montanez